Resources

Featured event:

Masterclass

Launching with confidence

WORKSHOP EDITION: A masterclass on consumer testing for FMCG brands.

Latest Case studies:

Stickybeak characters looking at Boring Oat Milk Billboard

How Boring Oat Milk used consumer testing to fine-tune its Australian launch

When Boring Oat Milk -New Zealand’s best-selling plant milk - rolled into Australia, the team wanted to make sure their cheeky campaign landed just right.

ZenBrew cans

ZenBrew brews up innovation with confidence

Vimlesh Gounder, founder of ZenBrew, used Stickybeak to validate his ideas fast before investing in production or packaging.

Honeysticks

Honeysticks: testing a world of pure creation in the US

To successfully launch in the United States, Honeysticks needed to evolve its positioning.

Latest Guides:

How to create impactful packaging that sells

A guide for FMCG Marketing and Brand Managers

Range Review Guide

Range Review Guide

An FMCG Marketer's guide to smashing your presentations and earning more shelf space.

Latest news:

December 3, 2025

🧰 Top-up your marketing toolbox

Will Americans still buy international products if they cost 10% more?

What Russia’s war on Ukraine means for Western companies

Why your creative team should love pre-testing

Getting messaging right for the US market

Supporting MTR Foods with their growth into the United States

Market expansion

NPD Product testing

FMCG

Glowing with confidence: essano cracks the OOH code in 24 hours

With rapid testing, the team could make a confident decision about what would help maximise the outdoor media investment.

Campaign

From home kitchen to category champion: Nutra Organics wins with testing!

Nutra Organics, a beloved Aussie health brand, started with a simple dream: nourishing families naturally.

NPD Product testing

Campaign

FMCG

Creating incremental category growth with Grin Natural

Grin Natural, a trailblazer in eco-friendly and innovative oral care, tested their way to incremental category growth.

NPD Product testing

How Dole found and surveyed ethical consumers at record speeds

Opening up remarkable access to an increasingly important and hard-to-each segment

Campaign

Market expansion

Localising messaging for market expansion with Zespri Kiwifruit

Message testing in six countries to support Zespri's expansion into new markets

Market expansion

Campaign

How to create impactful packaging that sells

A guide for FMCG Marketing and Brand Managers

Range Review Guide

Range Review Guide

An FMCG Marketer's guide to smashing your presentations and earning more shelf space.

Set your goals with Glow Up cards

Thinking about goals is one thing. Writing them down is what makes them real. That’s why we created Glow Up Goal Cards—simple prompts to help you define what’s next for you.

Selecting the right agency

Selecting the Right Agency

How to avoid disaster and maximise your impact with external creative partners

Upcoming events:

Masterclass

Launching with confidence

WORKSHOP EDITION: A masterclass on consumer testing for FMCG brands.

Watch on-demand:

Webinar

Watch now: How not to fail in the US 🇺🇸

For FMCG brands looking to grow in the world’s biggest consumer market.

Masterclass

Launching with confidence

WORKSHOP EDITION: A masterclass on consumer testing for FMCG brands.

Past events:

FMCG FUTURE: How to stay sharp when everything is shifting

We brought together some of FMCG’s most experienced and forward-thinking marketers, founders and experts for a refreshingly honest conversation about what’s really happening in the industry.

Stickybeak Meetup

Stickybeak is hosting a cheeky little get-together for Kiwis, FMCG marketers and brands working in the UK. Think social drinks, good yarns, and the chance to connect with fellow marketers navigating the UK market.

Launching with confidence

WORKSHOP EDITION: A masterclass on consumer testing for FMCG brands.

Watch now: How not to fail in the US 🇺🇸

For FMCG brands looking to grow in the world’s biggest consumer market.

December 3, 2025

🧰 Top-up your marketing toolbox

Webinar: How not to fail in the US 🇺🇸

Stickybeak vs the others

EVENT: FMCG FUTURE: How to stay sharp when everything is shifting

NaturKidz do it different in CPG

We're hosting a Pink Ribbon Breakfast – and you’re invited!

Will Americans still buy international products if they cost 10% more?

Mind over meh: What marketers can learn from brain science, wellness – and a bit of consumer testing

Glow Up ✨ Translation: Be more awesome

February 24, 2025

Consumer taste test: What’s hotter—Marinades or Salsas?

February 20, 2025

How to secure distribution in the U.S. grocery market 🇺🇸

December 12, 2024

✨ Marketers' Guide to Thriving (not just surviving) in 2025

November 25, 2024

Your brand planning checklist ✅ (you're welcome)

October 31, 2024

Smash your summer sales targets without breaking the bank (or losing your mind!)

October 24, 2024

A Stickybeak Event: The Art of Collabs, with Jos Ruffell

Stickybeak appoints Samantha Taylor as Head of Marketing

November 29, 2023

Stickybeak integrates with PureSpectrum to increase its global reach even further

October 13, 2023

PRovoke Stickybeak Seventh PR industry tracker

Stickybeak launches new rapid consumer testing product

February 14, 2023

Stickybeak successfully completes first raise

February 14, 2023

Stickybeak launches public beta

February 13, 2023

Stickybeak appoints first Head of Global Growth

December 1, 2022

Stickybeak appoints Anna Henwood as CEO

October 26, 2022

Stickybeak and Oxfam sign partnership deal

August 25, 2022

Stickybeak opens up on TikTok

Unlock consumer insights — instantly

Create tests to get feedback on your product designs, images and copy from people in your target market.

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