How we stack up in a crowded research world

You’ve got big marketing decisions to make. A new product or range extension. A catchy new tagline. A bold campaign idea. Maybe a new market on the horizon. The last thing you want? A meeting room echo chamber or a research quote that eats half your budget.

Welcome to the reality for most marketers today. The need for consumer feedback has never been higher - but the tools? They’re either too slow, too expensive, or just not made for you.

Let’s talk about the research landscape, and why Stickybeak is changing the game for marketers everywhere.

The research world: a birds-eye view 🐦

Here’s the truth: marketers today are spoilt for tools, but not all tools are built for them. Some are built for analysts. Some for researchers. Some for those with too much time on their hands.

Here’s a light-touch lay of the land:

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Spoiler alert: the one research type you actually need more often than not? Consumer testing.

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Why consumer testing should be your new marketing BFF

Let’s talk about the ‘old way’ of testing your ideas:

• Do nothing. Trust gut feel, or worse - go with the loudest voice in the room.
  
• Call an agency. Wait weeks. Pay (tens of) thousands. Hope it still matters when the results arrive.
  
  

Now, the new way:

• Get real feedback from your actual target audience.
• Launch a test in under 5 minutes.
• Get answers in under 48 hours (sometimes faster than your team replies to emails).
• Make smarter, sharper decisions based on real consumer input, not a hunch.
  
  

Consumer testing is the cheat code that brings your customer into the boardroom, without needing to book them a seat.

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How to choose a testing platform that actually works for marketers

Here’s what to look for when choosing a consumer testing platform:

🎯 Can it reach your actual audience?

Testing a vegan product? You’ll want to hear from, well, actual vegans. Not the general population.

⚡ Is it fast enough to keep up with you?

You’re working on multiple campaigns simultaneously. You need insights in days,  not after your launch is already live.

💸 Is it affordable?

You shouldn’t have to choose between testing and paid media. Look for options that cost hundreds, not thousands.

🧠 Is it easy to use?

Marketers shouldn’t need a research degree to launch a test. It should be as easy as writing a social post.

🤝 Can you get help if you need it?

Sometimes you want to DIY. Sometimes you want backup. Look for a platform that gives you both.

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Stickybeak vs the others: how we compare

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So, what makes Stickybeak stand out?

We don’t just test, we make testing work for you. Here’s what sets Stickybeak apart:

• Fast
  Launch a test in under 5 minutes, and get results in hours. Perfect for answering this week’s marketing question, not last quarter’s.
  
  
• Affordable
  Our tests cost hundreds, not thousands. So you can test more often and make all your decisions consumer centric.
  
  
• On demand
  No waiting on agencies. No relying on internal teams. You’re in control.
  
  
• For marketers, not researchers
  Made for everyday brand and marketing decisions, not complex strategy decks.
  
  
• Fun for respondents = better answers
  Our unique chat-style format makes sure consumers stay engaged, which means better data and a "truthier truth".
  
  

Final word: when in doubt, test your stuff

Stickybeak exists because marketers deserve better than guesswork, budget blowouts, or post-campaign regret.

We’re your secret weapon for fast, frictionless, consumer insight—ready when you are.

🚀 Try it for yourself. Build a test in under 5 minutes.
📞 Need help? Book a demo, we’re real humans, promise.

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