FMCG Marketers
Consumer testing for FMCG brands
Launch products and campaigns with confidence by testing flavours, packaging, and creative directly with real shoppers.
Trusted by awesome marketers around the world👇

See consumer testing in action

Keep up with innovation cycles

Traditional research is too slow. Stickybeak helps you test concepts in hours, not weeks.
“Stickybeak is so cost-effective we could send 4x more tests than before...”
– Michael Foster, Co-Founder / CTO
Screen flavours, product ideas, and claims before launch
Validate packaging designs quickly
Get results overnight from global consumers

Understand your target consumer, globally

Consumer tastes shift across markets. Stickybeak makes it easy to localise and adapt.
“Stickybeak is so cost-effective we could send 4x more tests than before...”
– Michael Foster, Co-Founder / CTO
Test in 150+ geographies
Run surveys in 30+ languages
Target demographics down to region or city

Say it with data

Stickybeak gives you the data to back your thinking — and take the “we think” out of the discussion.
“Stickybeak is so cost-effective we could send 4x more tests than before...”
– Michael Foster, Co-Founder / CTO
Align teams and internal stakeholders
Have better conversations with your agencies
Win over retailers

Testing that fits with your marketing plan

Plans that empower your marketing team to move faster with more confidence. Visit the pricing page to compare features.
Pay per test
Stickybeak On Demand
Best for one-off feedback on product or marketing ideas.
No commitment. Pay only for the tests you run.
Sign up free
Save up to 40%
Stickybeak Plans
For growing businesses looking for the best value from consumer insights, includes all AI tools and team features.
Book a demo

Frequently asked questions

What level of support will we receive?
We've got your back! The Stickybeak team blends deep experience across marketing, research, FMCG and technology - from brand and insights leaders who know the realities of your world, to the engineers and data specialists who keep Stickybeak fast, reliable, and always evolving. We’ve built a platform marketers can trust, because we’ve lived the challenges you’re solving. All Stickybeak plan customers get a dedicated marketing success partner, personalised onboarding, and responsive support via live chat, email or a quick call whenever you need a second opinion.
How does the pricing structure work?
Stickybeak is available on demand - best for one-off feedback on product or marketing ideas. There's no commitment and you only pay only for the tests you run. Stickybeak plans give you the best value, unlimited platform access, locked-in top-up rates and access to a dedicated marketing success partner.
How secure is our brand data within Stickybeak?
Your data is in safe hands. Stickybeak classifies all customer data as Confidential, meaning it's protected at every stage - in use, in storage, and in transit. Only the people who absolutely need access have it, and strict deletion policies ensure your data isn't kept longer than necessary. Security practices are reviewed at least annually to stay up to date.
How will Stickybeak integrate with our existing marketing tech stack?
Stickybeak is designed to slot into your workflow. Export insights directly into your reporting tools, share links with your team in Slack or Teams, and embed results in decks or dashboards.