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Featured event:
Masterclass
Launching with confidence
A masterclass on consumer testing for FMCG brands.
Learn more
More events
Latest Case studies:
Honeysticks: testing a world of pure creation in the US
To successfully launch in the United States, Honeysticks needed to evolve its positioning.
How Villa Maria tested a bold new format for a premium wine
Before hitting the shelves, Villa Maria tested their messaging and format with real UK consumers.
Localising messaging for market expansion with Zespri Kiwifruit
Message testing in six countries to support Zespri's expansion into new markets
Latest Guides:
How to create impactful packaging that sells
A guide for FMCG Marketing and Brand Managers
Range Review Guide
An FMCG Marketer's guide to smashing your presentations and earning more shelf space.
Latest news:
September 29, 2025
🧰 Top-up your marketing toolbox
April 6, 2025
Will Americans still buy international products if they cost 10% more?
May 22, 2022
What Russia’s war on Ukraine means for Western companies
July 29, 2024
Why your creative team should love pre-testing
Honeysticks: testing a world of pure creation in the US
To successfully launch in the United States, Honeysticks needed to evolve its positioning.
Brand
Campaign
Market expansion
How Villa Maria tested a bold new format for a premium wine
Before hitting the shelves, Villa Maria tested their messaging and format with real UK consumers.
Market expansion
NPD Product testing
Consumer-validated and shelf-ready
How The Vitalogy Project used consumer feedback to guide NPD and scale into Australia
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COVID-19 communications concept testing for the World Health Organization (WHO)
Helping the World Health Organization with global concept testing
Campaign
How Stickybeak is helping Tasti take on big Australian brands in their home ground
Helping Tasti make decisions about their brand and its future positioning in both New Zealand and Australia
Brand
Market expansion
Enabling The Sway Effect to poll Americans and reveal post-Covid consumer behaviour.
Unique data to use in pitches and strategy development
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Helping The Spinoff surface national public sentiment during a global pandemic
Monthly reader polling for editorial planning and commissioning
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Red Seal: Refreshing a classic with a bold new name
When a cult classic toothpaste needed a name refresh, Red Seal turned to consumers to help get it right. See how Stickybeak helped them land on a bold new name that still packs the same minty punch.
NPD Product testing
How Stickybeak helped Rugby Pass determine global market sizing
Determining the size of a consumer market has never been so inexpensive
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How Les Mills International aced Cyber Week!
How Les Mills International aced Cyber week with Stickybeak!
Campaign
Helping LDWW survey parental attitudes to kids’ sport and socialising through COVID-19
Rich insights to underpin strategic agency campaign decisions
Agencies
Campaign
How Minor Figures keeps it cool with brand tracking
Cool, creative and relentlessly innovative, Minor Figures tested their brand health in London and the wider UK ahead of a major NPD launch.
Brand
Next
How to create impactful packaging that sells
A guide for FMCG Marketing and Brand Managers
Range Review Guide
An FMCG Marketer's guide to smashing your presentations and earning more shelf space.
Set your goals with Glow Up cards
Thinking about goals is one thing. Writing them down is what makes them real. That’s why we created Glow Up Goal Cards—simple prompts to help you define what’s next for you.
Selecting the Right Agency
How to avoid disaster and maximise your impact with external creative partners
Upcoming events:
Masterclass
Launching with confidence
A masterclass on consumer testing for FMCG brands.
Learn more
Watch on-demand:
Webinar
Watch now: How not to fail in the US 🇺🇸
For FMCG brands looking to grow in the world’s biggest consumer market.
Watch now
Masterclass
Launching with confidence
A masterclass on consumer testing for FMCG brands.
Watch now
Past events:
Live event
FMCG FUTURE: How to stay sharp when everything is shifting
We brought together some of FMCG’s most experienced and forward-thinking marketers, founders and experts for a refreshingly honest conversation about what’s really happening in the industry.
Live event
Stickybeak Meetup
Stickybeak is hosting a cheeky little get-together for Kiwis, FMCG marketers and brands working in the UK. Think social drinks, good yarns, and the chance to connect with fellow marketers navigating the UK market.
Masterclass
Launching with confidence
A masterclass on consumer testing for FMCG brands.
Webinar
Watch now: How not to fail in the US 🇺🇸
For FMCG brands looking to grow in the world’s biggest consumer market.
September 29, 2025
🧰 Top-up your marketing toolbox
July 18, 2025
Webinar: How not to fail in the US 🇺🇸
June 2, 2025
Stickybeak vs the others
May 22, 2025
EVENT: FMCG FUTURE: How to stay sharp when everything is shifting
May 9, 2025
NaturKidz do it different in CPG
April 29, 2025
We're hosting a Pink Ribbon Breakfast – and you’re invited!
April 6, 2025
Will Americans still buy international products if they cost 10% more?
April 3, 2025
Mind over meh: What marketers can learn from brain science, wellness – and a bit of consumer testing
March 3, 2025
Glow Up ✨ Translation: Be more awesome
February 24, 2025
Consumer taste test: What’s hotter—Marinades or Salsas?
February 20, 2025
How to secure distribution in the U.S. grocery market 🇺🇸
December 12, 2024
✨ Marketers' Guide to Thriving (not just surviving) in 2025
November 25, 2024
Your brand planning checklist ✅ (you're welcome)
October 31, 2024
Smash your summer sales targets without breaking the bank (or losing your mind!)
October 24, 2024
A Stickybeak Event: The Art of Collabs, with Jos Ruffell
Next
April 9, 2024
Stickybeak appoints Samantha Taylor as Head of Marketing
November 29, 2023
Stickybeak integrates with PureSpectrum to increase its global reach even further
October 13, 2023
PRovoke Stickybeak Seventh PR industry tracker
June 17, 2023
Stickybeak launches new rapid consumer testing product
February 14, 2023
Stickybeak successfully completes first raise
February 14, 2023
Stickybeak launches public beta
February 13, 2023
Stickybeak appoints first Head of Global Growth
December 1, 2022
Stickybeak appoints Anna Henwood as CEO
October 26, 2022
Stickybeak and Oxfam sign partnership deal
August 25, 2022
Stickybeak opens up on TikTok
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