New Zealand based research start-up Stickybeak, has entered into a partnership with world-wide development organisation Oxfam that will see thousands of research respondents donating the value of their time to Oxfam and its projects.
Stickybeak recruits respondents to surveys and polls via social media and rewards their participation with lucky dip prizes, but now also allows people to donate the value of that prize to Oxfam.
Stickybeak co-founder David Brain said: ”We’re delighted that Oxfam has agreed to partner with us because we know that our survey respondents will often prefer to do good rather than profit themselves from taking part in our polls.
“Oxfam is such a great organization and does such wonderful work throughout the world and is so well recognised for that that when our survey respondents see the logo a huge proportion opt to donate”
“That obviously makes our surveys more attractive and more efficient, but it also means we help people to help Oxfam do good….and that’s great!
“We’ve already cut our first cheque for Oxfam and we look forward to many more in the future”.
Charlene Fitisemanu, head of corporate partnerships at Oxfam said: “We’re proud to partner with a tech research company that has put digital ethics at the forefront. Right from the development phase the team has embedded best practice, and been very committed to delivering a digital platform with a clear and easy pathway for users to create a positive impact.” “From any research survey with Stickybeak, participants can opt for Stickybeak to donate to Oxfam where as small amount as $2 could either provide 400 litres of clean drinking water to a family – enough for a week during a humanitarian crisis – or donate four bars of soap in a disaster. In an emergency, a bar of soap can be the barrier between life and death. Helping people to stay clean during emergency situations can prevent the spread of diseases like cholera and typhoid, as well as the novel coronavirus.”
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Stickybeak is an online platform designed to reach niche audiences to gather insights or test creative with a brands actual target audience. It was launched globally in June 2020 and has since polled thousands of people throughout the world for agencies, marketers and media companies.
Oxfam works in 79 countries helping over 22 million people, supporting communities to lift themselves out of poverty. They work with some of the world's most vulnerable communities to provide people with the tools, education, experience, and knowledge to help them work their way out of poverty. Oxfam promote self-reliance, not hand-outs, to create positive change that lasts. In all their work, they partner with local organisations – because they know that no one knows better what a community needs than the people who belong to it.
Around the globe, Oxfam works to find practical, innovative ways for people to lift themselves out of poverty and thrive . From supporting schools, to helping farmers sell their crops for a fair price, to advancing women’s rights and improving access to clean water – their long-term development projects are transforming lives.
At any given time, Oxfam is responding to over 30 emergency situations, giving life-saving support like clean water, food, sanitation and protection to those most in need.
For further information: Kerryanne Nelson Kerryanne@stickybeak.co +64273343505 or Charlene Fitsemanu charlene.fitsemanu@oxfam.org.nz
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