World Health Organization
Find out which influencer appeals to your target audience before letting them loose on your brand.
Take the risk out your campaign to understand which elements are appealing... and which aren't.
Get some input from your target consumer on your new logo, product name or tagline before you commit.
Avoid making silly mistakes before you launch in a new country by testing your marketing material.
Make sure your messaging has relevance and impact before you hit go on your communications material.
Get genuine input on your new packaging concepts by testing options with relevant everyday consumers.