
Join us for an honest, practical session on making the move from D2C into retail - and making it work once you're there.
Jen Woollford (Neon Leaders) will walk through what it actually takes to get shelf-ready: the mindset shift, the packaging reality, and the commercial framework brands need before they step into retail.
Lottie Unwin (UpWorld/Brand Hackers) will cover what underperformance in retail actually looks like, how to identify the root causes, and how to use data to prevent and reverse it.
This session is for UK FMCG challenger brands at or approaching the retail transition, whether you're still planning your move or already listed and looking to optimise performance.
Hosted by Anna Henwood, CEO of Stickybeak.
It's free to attend, with a live Q&A at the end.


