Stickybeak, the leading conversational research and testing platform, said today that it has started recruiting respondents to client polls on TikTok as well as its established business on Meta giving it access to the world’s biggest market research respondent pool.
Meta through Facebook and Instagram gives Stickybeak customers access to 3.8 billion potential respondents and whilst there is significant overlap, TikTok’s 1.2 billion users mean Stickybeak polls can very quickly be completed in the remotest parts of the world or with the most niche and specific interest groups.
Stickybeak has been polling via TikTok for two months in test phase and will now open up the world’s most engaged and fastest growing social user base for clients looking to gain insights or test new products, creative or messaging.
Stickybeak CEO Anna Henwood said: “We’re delighted to be polling on TikTok as well as Meta and already our customers are seeing faster responses and an even better ability to target specialist niches.
“Traditional panels of professional respondents are limited in number even in the most advanced markets and so the ability to target a niche like parents in the Philippines or elderly Romanians is very limited, slow and enormously expensive. Panels also simply don’t exist in many markets so when, say, the World Health Organization wants to test messaging across the world, Stickybeak is by far the best option,” she added.
“TikTok’s 1.2 billion users in 150 markets and regions on top of our Meta audience means we have by far the world’s biggest potential pool of poll respondents which means our customers get better insights, faster”.
“TikTok has a very diverse and engaged community, and we have been really encouraged by how fast they respond to requests to answer our short polls. Our conversational and messenger-like format fits with their social experience and in not much more than a minute they can complete our ten question polls and be in to win cash or donate to charity.
“As brands rush to work out how they play in the TikTok world, we are helping some clients to test their content before they commit big media spends in what is a very different platform to the social networks that came before it. We’ve discovered this for ourselves already in the style and tone of our TikTok recruitment ads which are quite different to the ones that work on say Facebook”.
TikTok officially has about 1.2 billion monthly active users. For reference – active users of other social platforms: Facebook – 2.9B, YouTube – 2.2B, Instagram – 1.4B, TikTok – 1.0B, Snapchat – 500M, Pinterest – 480M, Twitter – 397M.
Total App Downloads – The TikTok app has been downloaded over 2.6 billion times worldwide, as reported by Sensor Tower in December, 2020. In January 2021, TikTok had 62 million downloads. In Q1 of 2020, the app had 315 million downloads, which is the best quarter by any app, ever. 500 million of those come from India, 180 million from China, and 130 million from the U.S. In June of 2020 TikTok was downloaded 87 million times worldwide (with 7.5 million of those coming from the U.S.).
Stickybeak enables organisations and individuals to commission public quantitative surveys from their own desktops rather than through costly, slower research agencies or old fashioned panels of jaded respondents. Stickybeak’s conversational-style surveys recruit respondents fresh for each survey from 3.8 billion people active on Meta platforms and now 1.2billion on TikTok.
Clients to date have come from the US, Asia, UK, Europe, Australia and New Zealand and include companies like Dole International Foods, SC Johnson, Tetra Pak, The World Health Organisation, Vodafone, O2, Spark, and Swisse; charities such as Oxfam and Spend My Super; agencies like Edelman, Ketchum and Golin; media organisations like The Spinoff and PRovoke as well as individuals, academics, authors, unions, local government organisations, and small businesses and startups. Surveys have been conducted in every region of the world and in multiple languages.
Stickybeak was Co-Founded by David Talbot, Brody Nelson, Kyle Hickey, David Brain and Andrea Kan and launched in London, New York, and Cannes in June 2019 and is led by CEO Anna Henwood.
For further information Kerryanne Nelson: Kerryanne@stickybeak.co