Masterclass: Packaging effectiveness
Summary:
How to create impactful packaging that sells. A virtual masterclass for FMCG marketers. Hosted by Brent Vrdoljak (Mind Control) and Anna Henwood (Stickybeak).
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This masterclass is available on demand
Duration
1 hour
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Details:

Join Brent Vrdoljak from Mind Control and Anna Henwood from Stickybeak for a high-impact virtual masterclass that takes the guesswork out of packaging.

As a follow on from our Packaging Effectiveness Guide, this session is packed with practical insights and examples to help you turn your packaging into a high-performing brand and sales tool. From design hierarchy to claims testing, you'll learn how to create packs that pop on shelf and connect with consumers - all backed by real-world data.

What you’ll learn:
✅ How to balance brand-building with sales conversion
✅ Practical frameworks for effective packaging design
✅ What grabs shopper attention and what gets ignored
✅ How to use rapid consumer testing to make better decisions

Who should attend:
FMCG marketers, brand managers, creatives, and agencies who want to elevate their packaging game and drive results - faster.

Speaker profiles:
Anna Henwood
CEO at Stickybeak
Anna is CEO of Stickybeak, the global consumer testing platform helping marketers move faster with more confidence. Formerly a global CMO, Anna brings deep expertise in brand, marketing, and international growth. She’s passionate about helping marketers make better calls, backed by real feedback from real people.
Brent Vrodljak
Founder/Director at Mind Control
Runs Mind Control, the packaging design agency built to help brands earn shelf recognition fast, and writes supergoods, his newsletter on what makes consumer brands actually work.