Masterclass: Packaging effectiveness
Summary:
How to create impactful packaging that sells. A virtual masterclass for FMCG marketers. Hosted by Brent Vrdoljak (Mind Control) and Anna Henwood (Stickybeak).
Date:
Wednesday 18th February 2026
Time:
11:00 AM AEST / 1:00 PM NZT
Location:
Virtual
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Details:

Join Brent Vrdoljak from Mind Control and Anna Henwood from Stickybeak for a high-impact virtual masterclass that takes the guesswork out of packaging.

As a follow on from our Packaging Effectiveness Guide, this session is packed with practical insights and examples to help you turn your packaging into a high-performing brand and sales tool. From design hierarchy to claims testing, you'll learn how to create packs that pop on shelf and connect with consumers - all backed by real-world data.

What you’ll learn:
✅ How to balance brand-building with sales conversion
✅ Practical frameworks for effective packaging design
✅ What grabs shopper attention and what gets ignored
✅ How to use rapid consumer testing to make better decisions

Who should attend:
FMCG marketers, brand managers, creatives, and agencies who want to elevate their packaging game and drive results - faster.

Speaker profiles:
Anna Henwood
CEO at Stickybeak
Anna is CEO of Stickybeak, the global consumer testing platform helping marketers move faster with more confidence. Formerly a global CMO, Anna brings deep expertise in brand, marketing, and international growth. She’s passionate about helping marketers make better calls, backed by real feedback from real people.
Brent Vrodljak
Founder/Director at Mind Control