
Join Brent Vrdoljak from Mind Control and Anna Henwood from Stickybeak for a high-impact virtual masterclass that takes the guesswork out of packaging.
As a follow on from our Packaging Effectiveness Guide, this session is packed with practical insights and examples to help you turn your packaging into a high-performing brand and sales tool. From design hierarchy to claims testing, you'll learn how to create packs that pop on shelf and connect with consumers - all backed by real-world data.
What you’ll learn:
✅ How to balance brand-building with sales conversion
✅ Practical frameworks for effective packaging design
✅ What grabs shopper attention and what gets ignored
✅ How to use rapid consumer testing to make better decisions
Who should attend:
FMCG marketers, brand managers, creatives, and agencies who want to elevate their packaging game and drive results - faster.

