PRovoke and Stickybeak today launched the seventh PR tracker to take a mid-financial year industry temperature check.
The tracker was first launched during Covid and the subsequent lockdowns to see how the industry was adapting and has become a more general check-in to supplement PRovoke’s annual Global Agency Rankings published in May each year. Indeed the tracker has been a good lead indicator of agency end of financial year billings and some of the sector, region and discipline winners and losers.
For example, the tracker was the first empirical indication that lockdowns diverted PR spending from traditional corporate and consumer activity to much more value added employee, partner, supply chain and C suite communication services.
Similarly it presaged the talent war and subsequent salary and cost pressures.
Uniquely it compares responses from agency and in-house teams giving a much broader industry picture of what we can expect for the full year.
If you are in the PR industry please take the time to fill in the questionnaire which is super easy with Stickybeak’s chat-like interface and should take you about a minute or so.
Stickybeak is a global consumer testing and polling platform with the world’s largest responder base and works for some of the world’s leading brands and agencies. We can operate in any market in the world and any consumer niche which means you can get answers in hours not days and for as little as $350 a time.
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