One day David Brain, a marketing and communications person, was watching a research presentation given by David Talbot (a researcher). In it David T presented a rough prototype of a chatbot that could ask users questions and record their answers. Later that night, over a curry (butter chicken!), they discussed some of the challenges of existing forms of research and how something like this engaging little bot might be the answer. “If only we knew some people who could help”, they might have said. Happily, as it turned out, David B knew Brody Nelson and Kyle Hickey (both digital business builders). As is often the way, one thing led to another and a business plan was hatched. This plan (all eight pages of PowerPoint) was then presented to David T’s colleagues at UMR research (New Zealand’s leading market research company). They jumped in with their expertise and resources, we all dipped into our pockets, and Stickybeak was hatched!
Anna brings her international marketing experience from managing the successful tourism brand 100% Pure New Zealand as well as leading global marketing as CMO for Les Mills International.
David Talbot is one of New Zealand's best known researchers and is an advisor to the New Zealand Labour Party
Brody is a co-founder of Parkable, Australasia's biggest sharing economy parking app, and a founder of agency Daylight
David's career was in PR and advertising in Europe and Asia, most recently as a Main Board Director at DJE (the holding company of Edelman PR). He is currently a Board Director of ASX listed Enero and Advisory Board member of Parkable and new media company The Spinoff
Andrea has over 25 years’ experience in market research covering projects in New Zealand, Australia, Asia and the US. She is an Executive Director at UMR Research.
Kyle is a digital design expert as well as a founder of London's Crate Brewery and Daylight (alongside Brody)
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Anna brings global growth and operations experience from her time in London working at both early stage and more established brands.
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Richard lives in Indianapolis, USA, though grew up in Christchurch, NZ. He has a degree in history and Japanese but fell in love with all things software development during his time at the Ensprial Dev Academy Full Stack Development Bootcamp.
Julie completed her professional training with Deloitte, and has worked in New Zealand and London as a Chartered Accountant for over 25 years. Julie manages all things finance including our management accounts and tax obligations.
Reuben is an inquisitive Stickybeak chatbot. He’s an expert at getting the answers you’re after - he loves to chat. Reuben and his team hate old fashioned online surveys as much as we do and he’s made it his job to encourage and entertain your audience through conversations instead. When he’s not running surveys he likes long walks on the beach and candlelit dinners.
UMR is New Zealand's leading market research agency, with offices in Auckland and Wellington and affiliates worldwide.
The Research Association New Zealand brand is a trust-mark for clients, employers, colleagues and other industries and indicates that the bearer is a member of an expert community, which upholds the highest professional and ethical standards.
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We believe your data is your data. You can request to delete it anytime you want. For this reason, among many others, Stickybeak is a GDPR ready company.
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Oxfam is a global movement of people who are fighting inequality to end poverty and injustice. Every Stickybeak respondent can chose to donate the value of their time to support Oxfam's amazing work.
Learn moreCo-founded by a research agency, Stickybeak is a solution built by market researchers and agency people, not a software company.
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