Stickybeak Sessions: Melbourne | Stickybeak consumer testing

Summary:

Melbourne, we're coming for you. We're teaming up with Brent Vrdoljak and the Mind Control crew for a live panel on the through-line from brand and campaigns to winning on shelf. Grab your spot.

Date:

Thursday, 3 September 2026

Time:

5.30pm - 8:30pm

Location:

The Builder's Arms Hotel, Melbourne

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Details:

We're heading to Melbourne and teaming up with Brent Vrdoljak and the Mind Control crew for awesome, in-person event.

As the in-store shelf splinters, it gets harder for any one brand to stand out. We're diving into what this means for FMCG brands - from the importance of brand and content, right through to physical presence on shelf.

You'll be getting hot takes from:

Brent Vrdoljak (Mind Control)
Maddie King (Canva & NOON)
Eugene Healey (EH Studio)
Sam Hansen (Raw C)

Expect a fun conversation with this line up of experts, and plenty of chances to swap notes with other people marketers in the room.

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Stickybeak Sessions bring FMCG marketers together to connect, chat, and get into what's really happening in FMCG marketing right now. We cover the themes shaping the category, and what marketers everywhere are grappling with.

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Speaker profiles:

Brent Vrodljak

Founder/Director at Mind Control

Runs Mind Control, the packaging design agency built to help brands earn shelf recognition fast, and writes supergoods, his newsletter on what makes consumer brands actually work.

Maddie King

Marketing at Canva / Freelance Advisor

Maddie King was the first marketing hire and Marketing Lead at MagicBrief, an ad creative analytics platform which was acquired by Canva in 2025, where she now works in Product Marketing. On the side, Maddie is a LinkedIn creator and freelance marketing advisor for consumer brands, recently helping launch new CPG Breakfast brand NOON for a sellout launch in Woolworths in January and nationwide in Target USA in August - she was also recently named B&T's Rising Star and Woman of the Year in Tech for 2026. Previously, Maddie founded and ran a headscarf business for cancer survivors after being diagnosed herself with stage 4 cancer at 19, and has held marketing roles across TikTok, Unilever, and Mamamia.

Sam Hansen

Marketing Director, Raw C

Raw C Food and beverage brand leader with a track record at PepsiCo, Arnott's, Coca-Cola and Perfetti Van Melle, driving growth on icons like Doritos, Diet Coke and Chupa Chups.

Eugene Healey

Educator, strategist, consultant, creator - Studio EH

Brand strategy consultant, educator and keynote speaker helping brands make sense of a fragmented, algorithm-driven media landscape, with a client list spanning Google, Spotify, Red Bull and Ultra Violette.

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💌 Marketing gold, minus the fluff.