Product testing
Make products people will love
From idea to shelf, Stickybeak gives you fast, affordable consumer feedback on NPD concepts, product claims, packaging and positioning — so you can launch with confidence, not crossed fingers.
Trusted by awesome marketers around the world👇

Launch new products with confidence

Traditional research is costly and slow. Stickybeak helps you learn what works in hours, not weeks.
“Stickybeak is so cost-effective we could send 4x more tests than before...”
– Michael Foster, Co-Founder / CTO
Validate concepts, flavours, and packaging early
Compare product claims or names side-by-side
Launch concepts in minutes; get results in hours

Product: what to test and when

Stickybeak's library of research-backed templates make it easy to test everything from claims to packaging, helping you make faster, smarter product decisions without the research faff.
Ideate
What should I launch?
Prioritise your ideas and define project scope.
Concept testing
NPD screener
Develop
What should it look/ feel like?
Bring your product to life, iteratively testing each part of your NPD.
Refined concept testing
Pack design
Pack format
Claims
Pre-launch
Will people buy it?
Prepare sales and marketing plans, establish distribution channels.
Pricing test
Purchase intent
Category review tests
Retail specific
Post-launch
What’s next?
Scale product and distribution, optimise for performance.
Variant/range extension
Market expansion tests
Retailer specific tests

Turn results into revenue, fast

Stickybeak delivers fast, clear consumer feedback so you can launch products with confidence — and proof.
“Stickybeak is so cost-effective we could send 4x more tests than before...”
– Michael Foster, Co-Founder / CTO
Real data, benchmakred so you can walk into retailer conversations with proof
Results from your target consumer to and understand what they really think and why
Feedback in 48 hours (or less) so you can move faster with more confidence

Testing that fits with your marketing plan

Plans that empower your marketing team to move faster with more confidence. Visit the pricing page to compare features.
Pay per test
Stickybeak On Demand
Best for one-off feedback on product or marketing ideas.
No commitment. Pay only for the tests you run.
Sign up free
Save up to 40%
Stickybeak Plans
For growing businesses looking for the best value from consumer insights, includes all AI tools and team features.
Book a demo

Frequently asked questions

How secure is our brand data within Stickybeak?

Your data is in safe hands. Stickybeak classifies all customer data as Confidential, meaning it's protected at every stage - in use, in storage, and in transit. Only the people who absolutely need access have it, and strict deletion policies ensure your data isn't kept longer than necessary. Security practices are reviewed at least annually to stay up to date.

What results have brands seen with Stickybeak?

Brands including Dole, Sanitarium, Fonterra, Minor Figures, My Food Bag, Les Mills, Klook, the World Health Organisation and Nutra Organics have used Stickybeak to test and refine products, packaging and campaigns before launch. See the case studies for specific outcomes.

Where do Stickybeak's respondents come from?

Stickybeak sources real consumers from its global panel partners or via social media recruitment. You target the specific audience you care about by demographic, region, or city, so feedback comes from people who match your actual target consumer.

How much does Stickybeak cost?

Stickybeak offers flexible plans and pay-as-you-go credits, with no agency fees. Pricing is designed to be affordable for everyday testing rather than one-off big-budget projects. See the pricing page for current plans.

What can I test with Stickybeak?

Test all your marketing stuff. You can test new product concepts (NPD), packaging designs, ad campaigns and creative, brand positioning, messaging, brand health and market-expansion ideas. Anything from an early concept through to a finished campaign can be put in front of real consumers.

How do I get started with Stickybeak?

You can book a demo or sign up to run your first test. Studies are set up in the platform and return consumer feedback within hours.

Do I need research expertise to use Stickybeak?

No. Stickybeak is self-serve and handles the methodology, panel and analysis, so marketers without a research background can set up a test and get usable insights on their own.

Is Stickybeak secure and compliant?

Yes. Stickybeak is built with security and compliance in place to protect customer and respondent data, so teams can use it with confidence.

How does the pricing structure work?

Stickybeak is available on demand - best for one-off feedback on product or marketing ideas. There's no commitment and you only pay only for the tests you run. Stickybeak plans give you the best value, unlimited platform access, locked-in top-up rates and access to a dedicated marketing success partner.

How is Stickybeak different from a research agency or tools like SurveyMonkey or Qualtrics?

Stickybeak combines a self-serve platform with a built-in global consumer panel, so you don't have to recruit respondents or design methodology yourself. Unlike generic survey tools, the research-heavy parts are handled for you; unlike an agency, it's fast and budget-friendly. You get agency-grade insight at marketer-friendly speed and cost.

Which countries and languages does Stickybeak support?

Stickybeak can run tests in over 150 geographies and more than 30 languages, with the ability to target demographics down to a specific region or city.

What level of support will we receive?

We've got your back! The Stickybeak team blends deep experience across marketing, research, FMCG and technology - from brand and insights leaders who know the realities of your world, to the engineers and data specialists who keep Stickybeak fast, reliable, and always evolving. We’ve built a platform marketers can trust, because we’ve lived the challenges you’re solving. All Stickybeak plan customers get a dedicated marketing success partner, personalised onboarding, and responsive support via live chat, email or a quick call whenever you need a second opinion.

How fast do I get results?

Stickybeak gets results in 48 hours or less! Most tests return consumer feedback within hours( rather than the weeks a traditional agency takes). Speed is perfect for FMCG use cases.

How will Stickybeak integrate with our existing marketing tech stack?

Stickybeak is designed to slot into your workflow. Export insights directly into your reporting tools, share links with your team in Slack or Teams, and embed results in decks or dashboards.

What is Stickybeak?

Stickybeak is a rapid global consumer testing platform built for marketers. It lets brands test products, campaigns, packaging and concepts with real consumers and get feedback in hours, not weeks. It's a self-serve alternative to traditional agency research, designed to make everyday marketing decisions faster and more affordable.

Who is Stickybeak for?

Stickybeak is built for marketers, brand and product teams, and agencies — particularly in FMCG/CPG. It's used by busy in-house marketers who need fast, reliable consumer feedback without the cost or turnaround of a traditional research agency.