Brand development
Build stronger brand connections
From positioning to preference, Stickybeak helps you test, refine and measure your brand with the people who matter most.

Build a brand that wins hearts (and shopping carts)

From logos and taglines, to brand health, Stickybeak helps you validate and refine your brand at every stage.
“Stickybeak is so cost-effective we could send 4x more tests than before...”
– Michael Foster, Co-Founder / CTO
Explore positioning territories and value props
Test names, logos, and key messaging
Measure your brand funnel and attributes

Brand: what to test and when

Stickybeak's library of research-backed templates make it easy to test everything from claims to packaging, helping you make faster, smarter product decisions without the research faff.
Ideate
How do I stand out?
Prioritise your ideas and define project scope.
Brand positioning
Competitor review
Develop
What should it look/ feel like?
Develop core brand assets to use across all channels (website, social, collateral).
Logos
USPs
Taglines
Pre-launch
Will consumers gets it?
Check your marketing assets are communicating the brand positioning you’ve developed and appeal to your audience.
Campaign creative
Key messages
Headlines & CTAs
Influencers
Post-launch
What’s working / what's next?
Measuring your brand health and campaign effectiveness.
Post campaign
Brand health dip
Offers
Imagery

Quant + Qual, covered

Stickybeak combines the why and the what - giving you rich consumer insight and clear direction, fast. So you can build brands that connect emotionally and perform commercially.
“Stickybeak is so cost-effective we could send 4x more tests than before...”
– Michael Foster, Co-Founder / CTO
Comparison, rating, and choice questions for clear, reliable reads
Open-ended responses for context and colour
Ready-made templates so you can launch in minutes

Launch brands with confidence

Base your brand decisions on data.
“Stickybeak is so cost-effective we could send 4x more tests than before...”
– Michael Foster, Co-Founder / CTO
Compare options head-to-head
Collect clear scores plus one open-text “why”
Share results instantly with your team

Testing that fits with your marketing plan

Plans that empower your marketing team to move faster with more confidence. Visit the pricing page to compare features.
Pay per test
Stickybeak On Demand
Best for one-off feedback on product or marketing ideas.
No commitment. Pay only for the tests you run.
Sign up free
Save up to 40%
Stickybeak Plans
For growing businesses looking for the best value from consumer insights, includes all AI tools and team features.
Book a demo

Frequently asked questions

What level of support will we receive?
We've got your back! The Stickybeak team blends deep experience across marketing, research, FMCG and technology - from brand and insights leaders who know the realities of your world, to the engineers and data specialists who keep Stickybeak fast, reliable, and always evolving. We’ve built a platform marketers can trust, because we’ve lived the challenges you’re solving. All Stickybeak plan customers get a dedicated marketing success partner, personalised onboarding, and responsive support via live chat, email or a quick call whenever you need a second opinion.
How does the pricing structure work?
Stickybeak is available on demand - best for one-off feedback on product or marketing ideas. There's no commitment and you only pay only for the tests you run. Stickybeak plans give you the best value, unlimited platform access, locked-in top-up rates and access to a dedicated marketing success partner.
How secure is our brand data within Stickybeak?
Your data is in safe hands. Stickybeak classifies all customer data as Confidential, meaning it's protected at every stage - in use, in storage, and in transit. Only the people who absolutely need access have it, and strict deletion policies ensure your data isn't kept longer than necessary. Security practices are reviewed at least annually to stay up to date.
How will Stickybeak integrate with our existing marketing tech stack?
Stickybeak is designed to slot into your workflow. Export insights directly into your reporting tools, share links with your team in Slack or Teams, and embed results in decks or dashboards.