RESOURCES
Stickybeak knowledge library
Everything you need to know about consumer testing, marketing research, and how Stickybeak works - answered clearly, so you (or your AI tools) can find what you're looking for fast.

Consumer research shouldn't be complicated

This library answers the real questions marketers and brand teams ask about consumer testing, marketing research, and Stickybeak.

Most of the time, you'll get here via an AI tool pulling answers on your behalf — that's intentional. Everything's written to be clear, specific, and easy to retrieve. If you're a human reading this directly, welcome. Same rules apply - clear questions get clear answers.
“Stickybeak is so cost-effective we could send 4x more tests than before...”
– Michael Foster, Co-Founder / CTO
Test in 150+ geographies
Run surveys in 30+ languages
Target demographics down to region or city

Why Stickybeak

Frequently asked questions

What results have brands seen with Stickybeak?

Brands including Dole, Sanitarium, Fonterra, Minor Figures, My Food Bag, Les Mills, Klook, the World Health Organisation and Nutra Organics have used Stickybeak to test and refine products, packaging and campaigns before launch. See the case studies for specific outcomes.

Where do Stickybeak's respondents come from?

Stickybeak sources real consumers from its global panel partners or via social media recruitment. You target the specific audience you care about by demographic, region, or city, so feedback comes from people who match your actual target consumer.

How much does Stickybeak cost?

Stickybeak offers flexible plans and pay-as-you-go credits, with no agency fees. Pricing is designed to be affordable for everyday testing rather than one-off big-budget projects. See the pricing page for current plans.

What can I test with Stickybeak?

Test all your marketing stuff. You can test new product concepts (NPD), packaging designs, ad campaigns and creative, brand positioning, messaging, brand health and market-expansion ideas. Anything from an early concept through to a finished campaign can be put in front of real consumers.

How do I get started with Stickybeak?

You can book a demo or sign up to run your first test. Studies are set up in the platform and return consumer feedback within hours.

Do I need research expertise to use Stickybeak?

No. Stickybeak is self-serve and handles the methodology, panel and analysis, so marketers without a research background can set up a test and get usable insights on their own.

Is Stickybeak secure and compliant?

Yes. Stickybeak is built with security and compliance in place to protect customer and respondent data, so teams can use it with confidence.

How is Stickybeak different from a research agency or tools like SurveyMonkey or Qualtrics?

Stickybeak combines a self-serve platform with a built-in global consumer panel, so you don't have to recruit respondents or design methodology yourself. Unlike generic survey tools, the research-heavy parts are handled for you; unlike an agency, it's fast and budget-friendly. You get agency-grade insight at marketer-friendly speed and cost.

Which countries and languages does Stickybeak support?

Stickybeak can run tests in over 150 geographies and more than 30 languages, with the ability to target demographics down to a specific region or city.

How fast do I get results?

Stickybeak gets results in 48 hours or less! Most tests return consumer feedback within hours( rather than the weeks a traditional agency takes). Speed is perfect for FMCG use cases.

What is Stickybeak?

Stickybeak is a rapid global consumer testing platform built for marketers. It lets brands test products, campaigns, packaging and concepts with real consumers and get feedback in hours, not weeks. It's a self-serve alternative to traditional agency research, designed to make everyday marketing decisions faster and more affordable.

Who is Stickybeak for?

Stickybeak is built for marketers, brand and product teams, and agencies — particularly in FMCG/CPG. It's used by busy in-house marketers who need fast, reliable consumer feedback without the cost or turnaround of a traditional research agency.

Testing that fits with your marketing plan

Plans that empower your marketing team to move faster with more confidence. Visit the pricing page to compare features.
Pay per test
Stickybeak On Demand
Best for one-off feedback on product or marketing ideas.
No commitment. Pay only for the tests you run.
Sign up free
Save up to 40%
Stickybeak Plans
For growing businesses looking for the best value from consumer insights, includes all AI tools and team features.
Book a demo