A practical guide to cracking the US market for FMCG brands

The US is not one market, but hundreds.

The opportunity is huge, but so is the complexity. Regulations, distribution costs, tariffs and cashflow pressures mean what works at home will not automatically win on US shelves.

This guide captures expert advice from Stickybeak’s How not to fail in the US webinar, featuring FMCG leaders and export experts who have successfully navigated American expansion.

If you are eyeing the US, start with this guide.