Stickybeak successfully completes first raise

New Zealand based research start-up Stickybeak has completed its first raise of $555,000 valuing the company at $3.55 million post money.

New Zealand based research start-up Stickybeak has completed its first raise of $555,000 valuing the company at $3.55 million post money. The funding, together with growing revenue streams, will be used to build out the enterprise offering and supplement the founder team with full time employees to help build out the technology platform and automate the sales and marketing processes more fully.

Launched last year, Stickybeak enables organisations and individuals to commission public quantitative surveys from the desktop rather than through costly and slow research agencies or old fashioned panels of professional respondents. Stickybeak’s conversational style surveys recruit respondents fresh for each survey from 3.2 billion people active on social media worldwide.

Clients to date have come from the US, Asia, UK, Europe, Australia and New Zealand and include companies like Vodafone, O2, Spark, Swisse and Dole; charities such as Oxfam and Share My Super; agencies like Ketchum and Golin; media organisations like The Spinoff and PRovoke as well as individuals, academics, authors, unions, local government organizations and small businesses and startups. Surveys have been conducted in every region of the world and in multiple languages.

Stickybeak was Co-Founded by David Talbot, Brody Nelson, Kyle Hickey, David Brain and New Zealand research company UMR and launched in London, New York and Cannes in June 2019.

“For our first round of funding we wanted to bring on investors that could add to our thinking and bring skills, expertise and contacts”, said Stickybeak Co-Founder David Brain.

“We could not be happier with the people that chose to back us and look forward to working with them to get this business to the next level”.

“We have some great customers on board and some unique products that mean better, faster and cheaper insights and we now have the backing to extend and improve those products and introduce them to more potential customers”, he said.

Stickybeak’s new investors are:  

Sacha Judd and Rowan Simpson from the Hoku Group, one of New Zealand’s most experienced early-stage investors with a track record that includes TradeMe, Xero and Vend.

Josette Prince, Managing Director of New Zealand’s Tasti foods is one of the country’s top marketing leaders as well as an experienced board director and investor in start-ups like Parkable.

Iain and Carly Twine are Singapore based founders of consultancy firm Harrup Advisory and bring with them extensive contacts in Southeast Asia and the Middle East where they have lived and worked for many years.  

Gabriel McDowell is Founder and Executive Chairman of Res Publica one of Australia’s leading Public Affairs and reputation management businesses and brings extensive networks with Australian businesses.    

Nicholas Wright has been involved in political and corporate research and strategy in the UK, USA and Australia and has held leadership positions with world renowned forms like Crosby Textor and Luntz Global Partners and is currently CEO of Sentio Group based in Sydney.

Duncan and Niki Greive are founder and chair of The Spinoff New Zealand’s most successful media start up.


For further information: +64271542791

All amounts quoted in New Zealand dollars.