Over breakfast, we'll take you through the five shifts reshaping FMCG. We'll put what we saw at SIAL Paris next to what consumers actually picked, and hand round the standout products so you can taste the trends for yourself. It's a deliberately small room of fellow FMCG marketers.
Seats are limited, save your spot now:
In our report, The shifts reshaping FMCG, we tested five trends with consumers across the UK, US, Australia and New Zealand: fibre catching up to protein, GLP-1s changing the basket, treats surviving a tighter budget, own label closing in on the brands, and AI moving in on the shop. Some of it confirmed what you'd expect. Plenty of it didn't.
Then we went to SIAL Paris to see how the industry is responding. Thousands of exhibitors and a few overstuffed suitcases later, we've got a clear view of where brands are placing their bets, and where those bets line up with what shoppers told us.
This session puts the two side by side. For each shift, we'll show you what was on the show floor, what consumers chose when we put the options in front of them, and what it could mean for your next NPD, brand plan or buyer conversation. Then we'll pass the samples round so you can judge for yourself.
