Expanding into the US is a big opportunity, but it’s not a simple copy-paste of what’s worked at home. This webinar will help you understand what matters most before you launch: from getting your product offering right to avoiding expensive missteps around market entry.
Whether you’re in marketing, export, or leadership, you’ll walk away with practical ways to set your brand up for success, and avoid the headaches that trip many businesses up.
You’ll hear from:
- Nicola O’Rourke, Director + CPG Expert – on the reality of taking a consumer brand into the US, and what she’d do differently next time
- Anna Henwood, CEO at Stickybeak – on why testing before you launch gives you faster confidence and better results
- Scott Glassman, Managing Partner at TAG CPG – on how local partners can help you move smarter and scale faster
- Mario A. Torrico, Associate at ArentFox Schiff Attorneys – on US tariffs: What you really need to know, how they will impact your brands, especially if China is part of your production story.
This is a practical, 50-minute session designed to help you make smarter, better-informed choices.
