The UK Food & Drink Expo Unpacked

Summary:

From emerging claims and challenger brand moves to category shifts and consumer signals, this session translates what was on the show floor in Birmingham into what it actually means for FMCG marketers and consumer brands.

Date

28 May 2026

Time

9:30am BST

Location

Virtual - webinar

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Details:

What happened at The UK Food & Drink Show 2026 - and what does it mean for your brand?

Nicola O'Rourke and Stickybeak CEO Anna Henwood break down the trends, innovations and consumer signals from the Birmingham show floor, with a practical lens on what FMCG marketers should pay attention to right now.

Expect: standout product innovation, emerging claims, category shifts, challenger brand moves - and data on which trends have real consumer legs and which need a little more proof before your business falls in love with them.

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Speaker profiles:

Anna Henwood

CEO at Stickybeak

Anna is CEO of Stickybeak, the global consumer testing platform helping marketers move faster with more confidence. Formerly a global CMO, Anna brings deep expertise in brand, marketing, and international growth. She’s passionate about helping marketers make better calls, backed by real feedback from real people.

Nicola O'Rourke

Director and CPG Expert | Joy Consulting

Nicola has extensive experience in private sector branded CPG businesses, primarily in brand marketing, digital, innovation, e-commerce, and commercial operations. Nicola's commercial expertise ranges from blue-chip consumer goods companies to private equity-backed businesses. She has a passion (and expertise!) for scaling CPG startups in Asia-Pacific and USA markets.

Unlock consumer insights — instantly

Marketing gold, minus the fluff.

💌 Marketing gold, minus the fluff.