Posh Poppas proves a hit with Aussie frozen food fans

The client

Posh Poppas is a bold brand from the team at Fleur Foods, known for delivering next-level frozen finger foods and snacks. With a growing presence in the freezer aisle, Fleur Foods is all about making delicious moments easy, whether you’re entertaining or just treating yourself.

Their latest innovation? A range of bite-sized mini pizzas, perfect for those who want great flavour without fuss. 

The challenge

Fleur Foods was preparing to launch Posh Poppas mini pizzas into the Australian market. The concept was strong – a premium, bite-sized take on frozen pizza – but the team wanted to double-check a few critical elements: the product concept, the product name, the flavour variant descriptors, and how Aussie consumers perceived the usage occasion.

Internal debate had also sparked around product names and variants - should Margarita have basil, or is it just another way of saying ‘cheese pizza’; Which meat variant do they process with - Ham and Cheese or Hawaiian? 

With a major supermarket range review on the horizon, it was crucial to move quickly and confidently. Like many FMCG marketers, the team faced a familiar challenge: how to get targeted consumer feedback without blowing the budget or stalling the launch timeline.

The approach

The Fleur Foods team turned to Stickybeak to test several elements of their upcoming launch. They tested the product concept to understand appeal, pricing expectations, and likelihood to purchase. They also tested the product name and variant flavour descriptors – particularly a classic cheese option and meat-based variant– to ensure they would resonate with Australian consumers.

Finally, the team wanted to validate the consumption occasion: would shoppers see these as a snack, a party platter pick, or a mini-meal? The test targeted Australian women aged 25 to 64 who were familiar with the frozen pizza category. Within 48 hours, the team had clear, actionable feedback that helped sharpen their messaging and strengthen their retail pitch.

The result

Stickybeak’s results gave the Fleur Foods team the confidence to move forward, knowing their product concept, name, and flavour variants all resonated with Australian consumers. The testing also confirmed that shoppers clearly understood the intended usage occasion – a critical factor in both product messaging and retail appeal.

Backed by fast, targeted consumer feedback, the team presented to major supermarket retailers with confidence – and secured ranging for the Posh Poppas mini pizza range within Coles.