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Featured event:
Masterclass
Masterclass: Packaging effectiveness
How to create impactful packaging that sells. A virtual masterclass for FMCG marketers. Hosted by Brent Vrdoljak (Mind Control) and Anna Henwood (Stickybeak).
Learn more
More events
Latest Case studies:
Stickybeak characters looking at Boring Oat Milk Billboard
How Boring Oat Milk used consumer testing to fine-tune its Australian launch
When Boring Oat Milk -New Zealand’s best-selling plant milk - rolled into Australia, the team wanted to make sure their cheeky campaign landed just right.
ZenBrew cans
ZenBrew brews up innovation with confidence
Vimlesh Gounder, founder of ZenBrew, used Stickybeak to validate his ideas fast before investing in production or packaging.
Honeysticks
Honeysticks: testing a world of pure creation in the US
To successfully launch in the United States, Honeysticks needed to evolve its positioning.
More case studies
Latest Guides:
How to create impactful packaging that sells
A guide for FMCG Marketing and Brand Managers
Range Review Guide
Range Review Guide
An FMCG Marketer's guide to smashing your presentations and earning more shelf space.
More guides
Latest news:
January 28, 2026
🧰 Top-up your marketing toolbox
April 6, 2025
Will Americans still buy international products if they cost 10% more?
May 22, 2022
What Russia’s war on Ukraine means for Western companies
July 29, 2024
Why your creative team should love pre-testing
More news
Getting messaging right for the US market
Supporting MTR Foods with their growth into the United States
Market expansion
NPD Product testing
FMCG
Glowing with confidence: essano cracks the OOH code in 24 hours
With rapid testing, the team could make a confident decision about what would help maximise the outdoor media investment.
Campaign
From home kitchen to category champion: Nutra Organics wins with testing!
Nutra Organics, a beloved Aussie health brand, started with a simple dream: nourishing families naturally.
NPD Product testing
Campaign
FMCG
Creating incremental category growth with Grin Natural
Grin Natural, a trailblazer in eco-friendly and innovative oral care, tested their way to incremental category growth.
NPD Product testing
How Dole found and surveyed ethical consumers at record speeds
Opening up remarkable access to an increasingly important and hard-to-each segment
Campaign
Market expansion
Localising messaging for market expansion with Zespri Kiwifruit
Message testing in six countries to support Zespri's expansion into new markets
Market expansion
Campaign
How to create impactful packaging that sells
A guide for FMCG Marketing and Brand Managers
Range Review Guide
Range Review Guide
An FMCG Marketer's guide to smashing your presentations and earning more shelf space.
Set your goals with Glow Up cards
Thinking about goals is one thing. Writing them down is what makes them real. That’s why we created Glow Up Goal Cards—simple prompts to help you define what’s next for you.
Selecting the right agency
Selecting the Right Agency
How to avoid disaster and maximise your impact with external creative partners
Upcoming events:
Masterclass
Launching with confidence
WORKSHOP EDITION: A masterclass on consumer testing for FMCG brands.
Learn more
Masterclass
Masterclass: Packaging effectiveness
How to create impactful packaging that sells. A virtual masterclass for FMCG marketers. Hosted by Brent Vrdoljak (Mind Control) and Anna Henwood (Stickybeak).
Learn more
Watch on-demand:
Webinar
Watch now: How not to fail in the US 🇺🇸
For FMCG brands looking to grow in the world’s biggest consumer market.
Watch now
Masterclass
Launching with confidence
WORKSHOP EDITION: A masterclass on consumer testing for FMCG brands.
Watch now
Past events:
Live event
FMCG FUTURE: How to stay sharp when everything is shifting
We brought together some of FMCG’s most experienced and forward-thinking marketers, founders and experts for a refreshingly honest conversation about what’s really happening in the industry.
Live event
Stickybeak Meetup
Stickybeak is hosting a cheeky little get-together for Kiwis, FMCG marketers and brands working in the UK. Think social drinks, good yarns, and the chance to connect with fellow marketers navigating the UK market.
Masterclass
Launching with confidence
WORKSHOP EDITION: A masterclass on consumer testing for FMCG brands.
Webinar
Watch now: How not to fail in the US 🇺🇸
For FMCG brands looking to grow in the world’s biggest consumer market.
January 4, 2024
Stickybeak's review of Scientific Advertising
December 12, 2023
How much do you want for this pint?
October 25, 2023
Creating epic TikTok ads using ‘7 creative codes’
October 12, 2023
How does Stickybeak incentivise people to respond?
October 8, 2023
We fear change
October 3, 2023
The value of quant in an economic crisis
October 1, 2023
The classic Marketer's dilemma
September 29, 2023
Test campaign ideas not your agency relationship
September 28, 2023
HLML #1: Creative learnings too late
June 18, 2023
Stickybeak four years on and a new product
May 25, 2023
The joy of testing with travel company Klook
April 13, 2023
Does Pepsi win the consumer test challenge?
April 9, 2023
Campaign testing for Marketing career success
April 7, 2023
Consumer testing - the cure for corporate blindness
April 2, 2023
How message testing can help you do more with less
April 9, 2024
Stickybeak appoints Samantha Taylor as Head of Marketing
November 29, 2023
Stickybeak integrates with PureSpectrum to increase its global reach even further
October 13, 2023
PRovoke Stickybeak Seventh PR industry tracker
June 17, 2023
Stickybeak launches new rapid consumer testing product
February 14, 2023
Stickybeak successfully completes first raise
February 14, 2023
Stickybeak launches public beta
February 13, 2023
Stickybeak appoints first Head of Global Growth
December 1, 2022
Stickybeak appoints Anna Henwood as CEO
October 26, 2022
Stickybeak and Oxfam sign partnership deal
August 25, 2022
Stickybeak opens up on TikTok

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