We recently caught up with TikTok and discussed best practice when creating ads that work on the TikTok platform. Here’s what we learnt…
Apart from a Stickybeak survey or test actually being a fun way to get feedback, we've got a innovative incentive program too.
You might think you need to change your creative, your claims, your logo or your packaging but you have to go with more than a hunch.
It might not be what the big research firms tell you, but small-sample, fast-turnaround, inexpensive quant projects are perhaps more important now that they’ve been before.
Find out how pre-testing your offer can lead to the biggest sales month ever
Anna's Hard Learnt Marketing Lesson (HLML) on campaign optimisation before your media budget is all gone.
Learn how consumer testing with your agency partner keeps everyone aligned and relationships healthy.
Founder David Brain on Stickybeak's brand new testing product.
How travel experience company Klook takes nothing for granted in its mission to bring joy to travellers.
We tested Pepsi’s new logo and you may be surprised by the results.
How a 'test before you launch' approach can help you creative more successful campaigns, and help accelerate your career.
Sometimes the greater the company or brand you work for, the harder it is to avoid marketing blindness.
How to test your marketing messages to get your messaging right in today’s superfast marketing environment
How Stickybeak helps test customer packaging preferences to balance environmental impact and functionality.
The 'tech guy' behind Stickybeak, learn about why Brody Nelson joined the mission to reimagine research.
Learn why David Brain (or DB as he's known in the team) started Stickybeak, and why they've got a tikka masala to thank.
A recent Stickybeak poll showed respondents are currently supplementing their main income with freelancing and gig work to help keep on top of the cost of living.
A new Stickybeak poll showed that 63% of all respondents are feeling either some or severe financial pressure in the current inflationary environment.
Stickybeak, the perfect platform for testing influencer brand suitability, just polled TikTok users in Italy and the USA and discovered some surprising insights.
Stickybeak starts recruiting respondents to polls on TikTok as well as Meta giving it access to the world’s biggest market research respondent pool.
There are some distinct national differences emerging between the cash versus charity donation choice our respondents make.
Stickybeak poll highlights consumer preference for brands and companies that withdraw from Russia.
Anna's first job is recruiting a lead developer, a support developer and a customer service manager
Like many people watching the conflict we wondered how the war was being viewed in Russia, particularly given government control of media there.