We built Stickybeak because we strongly believe marketers need consumer feedback and it shouldn't blow the budget or take forever. As marketers ourselves, we lean on a lot of other great minds, tools, and resources so we've decided to share some of our favourites.

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🎓 New to marketing research... start here:

• A masterclass on consumer testing: Launching with confidence - watch ondemand now.

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📚 The Stickybeak reading list:  Our most popular pieces

• Check the checklist: Our Brand Planning Guide (It's perfect for Q1 planning)
• Listen: Taking your FMCG brand global - Export tips from the pros!
• Learn: The Art of Collabs with Jos Ruffell from Garage Project
• Read: Our Packaging Effectiveness Guide
• Watch: How Vitalogy Project used consumer testing to scale into Australia
• Use: Our guide to winning your next range review

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🧠 Must-follow marketing minds

• All things marketing - Joe, James and The Marketing Meetup.
• Brand & Strategy: Ruth Fittock and Jo Bird have our vote.
• FMCG for life: Follow Brent Vrdoljak and subscribe his newsletter, it's SuperGoods.
• Entering new markets: Bonnie's export first strategy can teach you so much and Nicola's an expert when it comes to entering the USA.
• AI for Non-Techies - Heather Murray says it all, simply.  🙌
• Our very own - Anna Henwood - from CMO to CEO, Anna shares epic insights for marketers 💛

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🛠️ Pro tools for every marketer  

• Creative tools: You likely already know (and love) Canva, but add this Canva ChatGPT to your toolbox for some quick creative concepts.
  
• Audience research: Spark Toro
• Competitor checks: Milled, Really Good Emails , Meta ad library, LinkedIn ad library, Google Trends
• Consumer feedback: Stickybeak ✨
• Social video clips: OpusClip and Descript
• Rapid presentations: Gamma
• AI Agents: Relay.app
• Vibe coding: Lovable
• Planning and productivity: Notion
• Learning on the go: Blinkist and Libby apps‍
• And our favourite quick hack: Awesome Screenshot Chrome extension

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📖 Marketing “good reads”

• Building Distinctive Brand Assets by Jenni Romaniuk
• How Brands Grow: What Marketers Don't Know by Byron Sharp
• The Mom Test: How to Talk to Customers & Learn If Your Business is a Good Idea When Everyone is Lying to You by Rob Fitzpatrick

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🎧 Podcast goodness:

• Find our latest podcast recommendations over on Spotify. Save the playlist so you're never left searching for what to listen to next.

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💡Pro Tip

Set aside 10 minutes each morning to digest something new. Small, consistent learning adds up to major marketing gains!

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