Creating epic TikTok ads using ‘7 creative codes’

We recently caught up with TikTok and discussed best practice when creating ads that work on the TikTok platform.

Written by Stickybeak Marketing
October 25, 2023

While great creative always has to have a great creative idea, there are also 7 key factors to making a TikTok ad that works. Called ‘Creative Codes’, here’s our quick take on breaking down the secret sauce:

  1. Hook 'em from the get-go: Think of your first frame as the opening scene of a blockbuster movie. Use a visual surprise, evoke suspense, stir emotions, or give them a compelling reason to keep watching. Grab their attention right away!
  1. Blend Your brand smoothly: It's like adding a pinch of salt to a tasty dish - integrate your brand early on. But do it organically, ensuring it flows seamlessly with the ad's narrative. No brand disruptions, please!
  1. Concise and engaging storytelling: Short attention spans are the name of the game on TikTok. Tell your story in a snappy and engaging manner. Keep it to the point and make sure every second is worth their while.
  1. Blend in with the TikTok feed: Imagine your ad as a chameleon in the wild – make it blend seamlessly with the TikTok environment. Match the style and tone of other TikTok videos to feel like a native.
  1. Trigger the engagement: Spice things up with event triggers. Use audio, scene changes, text overlays, emojis, movement, and brand cues to keep viewers on their toes. Make it an interactive experience!
  1. Show, don't tell with product demos: Demonstrations speak louder than words. Instead of talking about your product, show it in action. Let viewers experience its awesomeness firsthand.
  1. Call to action (CTA): Don't leave your viewers hanging! Include a clear CTA. Tell them what to do next - whether it's visiting your website, hitting that follow button, or downloading your app. Guide them through the journey.

By following these tips, you'll be well on your way to creating TikTok ads that are simply irresistible and sure to deliver results. 

And don’t forget you can test your TikTok headlines, offers, creative approach and more (with a TikTok audience) on Stickybeak from as little as $350 a shot. Get ready to dazzle the TikTokverse!