FMCG is hard. So how do you stay sharp when everything’s moving?
We hosted a killer panel with FMCG founders and experts and came away with gold for anyone in the FMCG trenches.
Here’s some of our top takeaways -
🔍 Ruthless focus. Test, learn, move on. Founders who chase product–market fit instead of perfection move faster—and scale smarter.
📈 Sleeping giants > shiny objects. Everyone’s chasing Gen Z. But there are big opportunities often hiding in plain sight. Check the sleepy supermarket aisles—disrupt where big players are slow.
🛒 Retail is a relationship game. Ask your buyer what their KPIs are. Make their job easier, not harder. And don’t rely on one retailer—spread the risk, stay agile.
📦 DTC is more than a sales channel. It’s where you learn fast, stay close to your customer, and build margin + brand loyalty at the same time.
🌱 Grassroots is underrated. Farmers markets. Local expos. Collabs with brands your audience already loves. Real-world touch points still build the strongest brand foundations—especially early on.
The brands staying sharp are the ones testing early, learning fast, and listening hard.
Thanks to these legends for sharing their insights and experience
Brent Vrdoljak - Founder/Director at Mind Control
Laura Feavearyear - Creative Consultant at Creative Jam
Fiona Tomlinson - Co-Founder at Sidekick Soda
Kristian Johannsen - Founder at bobby
Toby Hilliam - Founder & CEO at Appetise
And MC'd by TMC Founder and ex Head of Marketing at Arepa, Chanel Clark and Sam Taylor, Head of Marketing at Stickybeak.
And special thanks to our event partner - The Marketing Club AU/NZ.
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📅 Wednesday, May 21st
⏰ 5:30-8:30pm
📍 Everyday Coffee -36-38 Sackville St, Collingwood, Victoria, AU, 3066
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