From idea to shelf, Stickybeak gives you fast, affordable consumer feedback on NPD concepts, product claims, packaging and positioning — so you can launch with confidence, not crossed fingers.
Stickybeak's library of research-backed templates make it easy to test everything from claims to packaging, helping you make faster, smarter product decisions without the research faff.
Ideate
What should I launch?
Prioritise your ideas and define project scope.
Concept testing
NPD screener
Develop
What should it look/ feel like?
Bring your product to life, iteratively testing each part of your NPD.
Refined concept testing
Pack design
Pack format
Claims
Pre-launch
Will people buy it?
Prepare sales and marketing plans, establish distribution channels.
Pricing test
Purchase intent
Category review tests
Retail specific
Post-launch
What’s next?
Scale product and distribution, optimise for performance.
Variant/range extension
Market expansion tests
Retailer specific tests
Turn results into revenue, fast
Stickybeak delivers fast, clear consumer feedback so you can launch products with confidence — and proof.
“Stickybeak is so cost-effective we could send 4x more tests than before...”
– Michael Foster, Co-Founder / CTO
Real data for your pitches and retailer conversations
Results from your target consumer to and understand what they really think and why
Feedback in 48 hours (or less) so you can move faster with more confidence
"Stickybeak made it easy to gather consumer insights quickly, giving us the confidence to launch our new Villa Maria Sauvignon Blanc Can in the UK. Testing ad copy and usage occasions helped us develop creative that truly resonated with consumers and drove trial."
Annemarie Webber, Villa Maria Global Brand Manager
We've got your back! The Stickybeak team blends deep experience across marketing, research, FMCG and technology - from brand and insights leaders who know the realities of your world, to the engineers and data specialists who keep Stickybeak fast, reliable, and always evolving. We’ve built a platform marketers can trust, because we’ve lived the challenges you’re solving. All Stickybeak plan customers get a dedicated marketing success partner, personalised onboarding, and responsive support via live chat, email or a quick call whenever you need a second opinion.
How does the pricing structure work?
Stickybeak is available on demand - best for one-off feedback on product or marketing ideas. There's no commitment and you only pay only for the tests you run. Stickybeak plans give you the best value, unlimited platform access, locked-in top-up rates and access to a dedicated marketing success partner.
How secure is our brand data within Stickybeak?
Your data is in safe hands. Stickybeak classifies all customer data as Confidential, meaning it's protected at every stage - in use, in storage, and in transit. Only the people who absolutely need access have it, and strict deletion policies ensure your data isn't kept longer than necessary. Security practices are reviewed at least annually to stay up to date.
How will Stickybeak integrate with our existing marketing tech stack?
Stickybeak is designed to slot into your workflow. Export insights directly into your reporting tools, share links with your team in Slack or Teams, and embed results in decks or dashboards.
💌 Marketing gold, minus the fluff.
Get Stickybeak insights, marketing tips, and exclusive updates—straight to your inbox (no spam, just the good stuff).
.png)
