One of the challenges of being a young Marketing or Brand Manager is that many of the tasks you have to do, you are doing for the first time. The secret truth behind the ‘wisdom’ of most senior (by which we mean older) marketing leaders is that they have seen pretty much every marketing challenge and can come to solutions fast through that experience.
While they can use memory and pattern recognition, you are mostly in new territory.
Which means you can’t employ as many short-cuts and you have to be methodical. But it also means you can be smarter. And better.
Testing campaigns, creative and, say, packaging before you commit to them is one way of getting things right and learning that marketing wisdom on the way.
A "test before you launch" approach can help you in a few ways:
- It helps you develop critical thinking skills: Planning a marketing campaign requires careful consideration of various factors, such as target audience, messaging, budget, and timing. By testing a campaign before launching it, you can develop critical thinking skills that will serve you well throughout your career.
- You learn both from what tests well and what tests badly: Testing a campaign before launch allows for adjustments and revisions to be made based on feedback and data. This can help you learn from your mistakes and improve their skills for future campaigns.
- It builds your confidence: A successful test campaign can build your confidence in your abilities, which can help you take on more challenging projects in the future.
- It demonstrates your value to your boss: Experience with testing campaigns before launch can your boss and the wider team that you've got a strategic approach to marketing and you're willing to put in the extra effort to ensure success.
The drawback with this approach used to be high cost and extended timeframes. But not any more.
Happily Stickybeak consumer testing is incredibly fast (a couple of days and sometimes even hours) and incredibly inexpensive (think hundreds not thousands of dollars). And it can be done anywhere in the world, for just about any interest group in any language.
Seriously, we’ve tested messages and copy about kiwifruit in Thailand, fruit snack packaging claims with mums in Manila and promotional offers for Cyber Monday deals in Australia.
We can test messages, names, copy, logos, taglines, creative, offers and pretty much anything you want with consumers anywhere in hours and days for a few hundred dollars.
So whatever task is facing you and you are unsure of how the consumer will react, use Stickybeak to test it and impress your boss