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Featured event:
Masterclass
Launching with confidence
WORKSHOP EDITION: A masterclass on consumer testing for FMCG brands.
Learn more
More events
Latest Case studies:
How Boring Oat Milk used consumer testing to fine-tune its Australian launch
When Boring Oat Milk -New Zealand’s best-selling plant milk - rolled into Australia, the team wanted to make sure their cheeky campaign landed just right.
ZenBrew brews up innovation with confidence
Vimlesh Gounder, founder of ZenBrew, used Stickybeak to validate his ideas fast before investing in production or packaging.
Honeysticks: testing a world of pure creation in the US
To successfully launch in the United States, Honeysticks needed to evolve its positioning.
Latest Guides:
How to create impactful packaging that sells
A guide for FMCG Marketing and Brand Managers
Range Review Guide
An FMCG Marketer's guide to smashing your presentations and earning more shelf space.
Latest news:
December 3, 2025
🧰 Top-up your marketing toolbox
April 6, 2025
Will Americans still buy international products if they cost 10% more?
May 22, 2022
What Russia’s war on Ukraine means for Western companies
July 29, 2024
Why your creative team should love pre-testing
How Boring Oat Milk used consumer testing to fine-tune its Australian launch
When Boring Oat Milk -New Zealand’s best-selling plant milk - rolled into Australia, the team wanted to make sure their cheeky campaign landed just right.
Campaign
Market expansion
ZenBrew brews up innovation with confidence
Vimlesh Gounder, founder of ZenBrew, used Stickybeak to validate his ideas fast before investing in production or packaging.
NPD Product testing
Honeysticks: testing a world of pure creation in the US
To successfully launch in the United States, Honeysticks needed to evolve its positioning.
Brand
Campaign
Market expansion
How Villa Maria tested a bold new format for a premium wine
Before hitting the shelves, Villa Maria tested their messaging and format with real UK consumers.
Market expansion
NPD Product testing
Consumer-validated and shelf-ready
How The Vitalogy Project used consumer feedback to guide NPD and scale into Australia
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COVID-19 communications concept testing for the World Health Organization (WHO)
Helping the World Health Organization with global concept testing
Campaign
How Stickybeak is helping Tasti take on big Australian brands in their home ground
Helping Tasti make decisions about their brand and its future positioning in both New Zealand and Australia
Brand
Market expansion
Enabling The Sway Effect to poll Americans and reveal post-Covid consumer behaviour.
Unique data to use in pitches and strategy development
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Helping The Spinoff surface national public sentiment during a global pandemic
Monthly reader polling for editorial planning and commissioning
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Red Seal: Refreshing a classic with a bold new name
When a cult classic toothpaste needed a name refresh, Red Seal turned to consumers to help get it right. See how Stickybeak helped them land on a bold new name that still packs the same minty punch.
NPD Product testing
How Stickybeak helped Rugby Pass determine global market sizing
Determining the size of a consumer market has never been so inexpensive
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How Les Mills International aced Cyber Week!
How Les Mills International aced Cyber week with Stickybeak!
Campaign
Next
How to create impactful packaging that sells
A guide for FMCG Marketing and Brand Managers
Range Review Guide
An FMCG Marketer's guide to smashing your presentations and earning more shelf space.
Set your goals with Glow Up cards
Thinking about goals is one thing. Writing them down is what makes them real. That’s why we created Glow Up Goal Cards—simple prompts to help you define what’s next for you.
Selecting the Right Agency
How to avoid disaster and maximise your impact with external creative partners
Upcoming events:
Masterclass
Launching with confidence
WORKSHOP EDITION: A masterclass on consumer testing for FMCG brands.
Learn more
Watch on-demand:
Webinar
Watch now: How not to fail in the US 🇺🇸
For FMCG brands looking to grow in the world’s biggest consumer market.
Watch now
Masterclass
Launching with confidence
WORKSHOP EDITION: A masterclass on consumer testing for FMCG brands.
Watch now
Past events:
Live event
FMCG FUTURE: How to stay sharp when everything is shifting
We brought together some of FMCG’s most experienced and forward-thinking marketers, founders and experts for a refreshingly honest conversation about what’s really happening in the industry.
Live event
Stickybeak Meetup
Stickybeak is hosting a cheeky little get-together for Kiwis, FMCG marketers and brands working in the UK. Think social drinks, good yarns, and the chance to connect with fellow marketers navigating the UK market.
Masterclass
Launching with confidence
WORKSHOP EDITION: A masterclass on consumer testing for FMCG brands.
Webinar
Watch now: How not to fail in the US 🇺🇸
For FMCG brands looking to grow in the world’s biggest consumer market.
March 29, 2023
Packaging for the future - are you ready?
February 20, 2023
Our Founders: Brody Nelson
February 8, 2023
Our Founders: David Brain
November 29, 2022
And the World Cup fan favourite is - RONALDO!
November 10, 2022
Survey shows income diversification and spending cuts
October 13, 2022
What happens when you choose the wrong influencer...
October 13, 2022
Feeling the squeeze: Global cost of living crisis felt sharply
August 22, 2022
Stickybeak opens up to TikTok
June 28, 2022
Italian respondents are Stickybeak’s most generous
May 22, 2022
What Russia’s war on Ukraine means for Western companies
May 12, 2022
Stickybeak appoints Anna Henwood as CEO
March 7, 2022
What Young Moscovites think about the war - well 48 of them
February 21, 2022
Packaging the new front line in the consumer sustainability debate
Previous
April 9, 2024
Stickybeak appoints Samantha Taylor as Head of Marketing
November 29, 2023
Stickybeak integrates with PureSpectrum to increase its global reach even further
October 13, 2023
PRovoke Stickybeak Seventh PR industry tracker
June 17, 2023
Stickybeak launches new rapid consumer testing product
February 14, 2023
Stickybeak successfully completes first raise
February 14, 2023
Stickybeak launches public beta
February 13, 2023
Stickybeak appoints first Head of Global Growth
December 1, 2022
Stickybeak appoints Anna Henwood as CEO
October 26, 2022
Stickybeak and Oxfam sign partnership deal
August 25, 2022
Stickybeak opens up on TikTok
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