Summary
5 markets
Launched in multiple languages across Australia, Taiwan, Hong Kong, Singapore and Thailand
Creative testing
Headlines, creative approaches and visual styles all tested for appeal
Relevant audience
Testing was focused on those with an interest in travel to ensure relevant feedback
The Client
Klook is a world-leading travel activities and services booking platform with more than 530,000 activities across 1,700 major destinations.
The Challenge
A 9th birthday celebration is a major milestone and a key marketing moment. Wanting to maximise this opportunity, Klook looked to Stickybeak to help test a range of creative options.
The Approach
Using an A/B testing method, Klook tested different campaign headlines, creative execution and visual styles to understand what was most appealing for their upcoming campaign. Targeting travel enthusiasts aged 18-35 years old across Australia, Taiwan, Hong Kong, Singapore and Thailand, creative was translated into several languages to ensure localised feedback.
The Result
While there were some slight market differences (to be expected), a clear creative execution and strong campaign headline were discovered via the testing. Interestingly, when it came to visual styles, the preference between Asia markets and Australia differed which offered great creative insights for the team.
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