Earlier this month, the Stickybeak team headed to Anaheim, California for Natural Products Expo West, one of the world’s biggest trade shows for natural, organic and healthy consumer products. With over 60,000 attendees and more than 3,000 exhibitors, the event brings together brands, retailers, innovators and investors to discover the next big thing in food, beverage and wellness.

Walking the show floor is like getting a glimpse into the future of FMCG. This year we saw a wave of high-protein reinventions (have we hit peak-protein yet?), functional beverages, ingredient transparency, and products designed around health and wellness benefits. These trends reflect a category that’s evolving fast, where consumers expect products to deliver both great taste and meaningful nutritional value.

Naturally, we couldn’t keep those insights to ourselves, nor resist asking consumers what they felt about these big trends.

Expo West Unpacked

Over the coming weeks, Stickybeak will be hosting a series of Expo West Unpacked events to share what we saw, what matters, and what it could mean for brands across Australia, New Zealand and the UK.

These sessions will dive into the standout innovations, emerging trends and biggest learnings from the show floor.

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Auckland - IRL with Stickybeak and Nicola O'Rourke - SOLD OUT

Monday, 23 March, 5:30pm NZT

Crave Café in Morningside

Melbourne - IRL with Stickybeak and Brent Vrdoljak

Tuesday, 31 March, 5:30pm AEDT

Valhalla, Melbourne

👉 Register here

Birmingham - IRL with Stickybeak and Nicola O'Rourke

Tuesday, 14 April, 12:30pm BST

The Food and Drink Expo, NEC, Birmingham

👉 Find out more here

Sydney - IRL with Stickybeak

Details to be announced

Register your interest.

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Online: 

UK - Stickybeak and Nicola O'Rourke

Friday, 17 April 2026, 12pm BST 

Online webinar

👉 Register here