EVENT: FMCG FUTURE: How to stay sharp when everything is shifting

Summary:

We brought together some of FMCG’s most experienced and forward-thinking marketers, founders and experts for a refreshingly honest conversation about what’s really happening in the industry.

May 22, 2025

FMCG is hard. So how do you stay sharp when everything’s moving?

We hosted a killer panel with FMCG founders and experts and came away with gold for anyone in the FMCG trenches.

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Here’s some of our top takeaways -

🔍 Ruthless focus. Test, learn, move on. Founders who chase product–market fit instead of perfection move faster—and scale smarter.

📈 Sleeping giants > shiny objects. Everyone’s chasing Gen Z. But there are big opportunities often hiding in plain sight. Check the sleepy supermarket aisles—disrupt where big players are slow.

🛒 Retail is a relationship game. Ask your buyer what their KPIs are. Make their job easier, not harder. And don’t rely on one retailer—spread the risk, stay agile.

📦 DTC is more than a sales channel. It’s where you learn fast, stay close to your customer, and build margin + brand loyalty at the same time.

🌱 Grassroots is underrated. Farmers markets. Local expos. Collabs with brands your audience already loves. Real-world touch points still build the strongest brand foundations—especially early on.

The brands staying sharp are the ones testing early, learning fast, and listening hard.

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