Five shifts are reshaping FMCG. Here's what consumers told us, and what we saw at SIAL Paris.
In our report, The shifts reshaping FMCG, we tested five trends with consumers across the UK, US, Australia and New Zealand: fibre catching up to protein, GLP-1s changing the basket, treats surviving a tighter budget, own label closing in on the brands, and AI moving in on the shop. Then we went to SIAL Paris to see how the industry is responding.
Now we're bringing it to you. It's the same session in every city: we'll put what we saw at SIAL next to what consumers actually picked, and hand round the standout products so you can taste the trends for yourself. Can't make it in person? Join the live webinar.
Same session in each city. Pick the one that suits you.
