Masterclass: Consumer testing
Summary:
A masterclass on consumer testing for FMCG brands. The session is all about helping you move faster, waste less, and make marketing decisions with confidence.‍
Date:
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Location:
This is a virtual webinar
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Details:

This masterclass is all about helping you move faster, waste less, and make marketing decisions with more confidence.

This isn’t a boring research 101. It’s a high-impact, super-practical session designed to help you move faster, waste less, make marketing decisions with confidence.

Here’s what we’ll cover:
📊 The world of research (without the jargon) - think market vs marketing research
🎯 What to test, when to test it, and why
⚡ How to get real answers, fast
🧠 Making sense of what consumers are really telling you
💡 Real-world wins from FMCG brands who’ve tested their way to success

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Marketers are loving it

“It was great!! IMO the perfect balance between theory, case studies and then seeing how to do it.”

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Want a session just for your team? Drop us a note.

Speaker profiles:
Anna Henwood
CEO at Stickybeak
Anna is CEO of Stickybeak, the global consumer testing platform helping marketers move faster with more confidence. Formerly a global CMO, Anna brings deep expertise in brand, marketing, and international growth. She’s passionate about helping marketers make better calls, backed by real feedback from real people.