Great campaigns rarely come down to one big idea or one piece of research. They come from understanding the brand, briefing well, backing strong creative and knowing your consumer.
Date:
Tuesday, 24 November 2026
Time:
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Location:
Online, free
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What you’ll take away
Understanding your brand. How brand tracking shows where a brand is strong, where it is losing ground, and what a campaign needs to change.
Informing your brief. How audience and product insights can inspire a campaign strategy and how some of the most successful campaign platforms are built around a single-minded insight.
Backing your instinct. In a world where anyone can use AI to be creative, human instinct and creative curation have never been more important. Find out how to hone those skills and why it’s essential to a campaigns success.
Testing the execution. How testing with real consumers can refine executional choices without diluting the idea.
Reading the outcome. Why brand results take time to show up, and how to connect them back to what you know about your brand.
Speaker profiles:
Anna Henwood
CEO at Stickybeak
Anna is CEO of Stickybeak, the global consumer testing platform helping marketers move faster with more confidence. Formerly a global CMO, Anna brings deep expertise in brand, marketing, and international growth. She’s passionate about helping marketers make better calls, backed by real feedback from real people.
Tom Westgate
Commercial Lead, Tracksuit
Tom is Commercial Lead for Australia at Tracksuit, the always-on brand tracking platform that shows brands how they're really performing against competitors on awareness, consideration, preference and perception. Tracksuit is trusted by more than 1,000 brands and brings brand tracking within reach of growing brands, not just the biggest spenders.
Tom helped launch Tracksuit in Australia nearly four years ago. Since then, he's worked with hundreds of marketing teams and leaders to build the case for brand, make better decisions and prove ROI. Before that, he spent eight years across media, agency and brand, from MediaWorks and NZME to Commercial Director at Hyper. He's seen how marketing decisions get made from almost every seat at the table, which is exactly why he's so passionate about helping marketers back brand with evidence.
Maria Devereux
Head of Innovation and Executive Creative Director, Accenture Song
Maria is a global creative leader working at the intersection of creativity, humanity, and technology. Currently based in Los Angeles, she's Head of Innovation and Executive Creative Director for Accenture Song. Working at the forefront of emerging technologies, she remains focused on the power of ideas to transform businesses and culture. Recognised as one of the top 40 Executive Creative Directors globally, her work demonstrates the power of creativity to create positive change in our world, for brands, organisations and most importantly, humans.
She was ranked #1 Creative in New Zealand by The One Show in 2024, ranked #35th ECD globally by The Drum's World Creative Rankings in 2024 and was listed in Creativepool's top 100 creative leaders for 2023. In 2020 she was awarded a Certificate of Excellence at Campaign Asia's Women Leading Change Awards and in 2019 she was named in Adweek's Creative 100. She's collected over 400 awards for her work throughout her 25+ years in the industry.
💌 Marketing gold, minus the fluff.
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