Dive into the biggest trends and standout innovations from Natural Products Expo West 2026 — the world's largest natural products trade show, where 60,000+ visitors and 3,000+ exhibitors set the direction for what's next in food and beverage.
Join Nicola O’Rourke (Director & CPG Expert) and Stickybeak's CEO, Anna Henwood, as they unpack what they saw on the show floor and what it means for consumer brands in the UK. From the protein saturation point to the drift away from coffee, the rise of beef tallow, creatine going mainstream, and why "real" is becoming the most powerful word on pack - this session covers the trends shaping innovation right now.
You'll hear Nicola's full trends and insights report, including original Stickybeak consumer data comparing how US, NZ, AU, and UK shoppers are responding to claims like GLP-1, high protein, nootropics, and fibre. Find out which functional claims land with consumers — and which ones still need a dictionary.
Whether you're in NPD, marketing, or strategy, this is a chance to get ahead of the curve, pressure-test your innovation pipeline against what's actually resonating, and learn how FMCG marketers are navigating the same shifts.
What you'll take away: The key trends from Expo West 2026 and how they translate to your market, consumer data on which functional claims actually drive purchase, and a clearer view of where natural products are headed next.
