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Enabling The Sway Effect to poll Americans and reveal post-Covid consumer behaviour.



Rich insights to underpin strategic campaign decisions


With clients and prospects at senior decision making levels


Top tier media coverage in publications such as Media Post

The Client

The Sway Effect is one of the fastest growing marketing and communications agencies in the industry today. They are experts in public relations and influence, brand marketing, creative, social impact, nation branding, data and analytics, research and measurement and diversity, equity and inclusion programming.

The Challenge

How does a brand new independent marketing and communications network that had launched to industry acclaim and had picked up some big initial clients move to the next stage and stamp it’s intellectual credentials in a market dominated by big agency giants?

Do what the big agencies and consultancies do and launch some research based thought leadership.

The Approach

The Sway Effect Index will be an ongoing consumer sentiment study that will take a pulse of who and what is “holding sway” at any given moment in time as well as identify brand winners and losers based on current developments and was launched as America emerged from the lockdowns with much changed views.

The Result

Standing out from the crowd in a competitive market is hard especially if you are a challenger brand. Research-led thought leadership is proper thought leadership rather than pure opinion posts and in this case led to stronger client relationships, enhanced market awareness and smarter agency proposals.

A lot of attitudes and perceptions about brands and our clients changed after the lockdowns and this poll gave us a snapshot of that. The data informs our recommendations and programming and means that our clients can know we back our instinct with research.

It also leads to deeper conversations with clients about trends and that naturally means you are talking strategy and long term rather than just tactics and the here and now. We’re planning the next poll at the moment.

Jennifer Risi

The Sway Effect


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