Johnny Bentwood
Global Head of Data and Analytics, GOLIN
Possibly the most famous image from the FIFA World Cup 2022 was Louis Vuitton’s portrait of Ronaldo and Messi engaged in an unlikely chess match on a trademark logo’d valise. As a piece of influencer marketing it was as well judged as it was big budget. So which of our pensive pugilists is more popular?
Stickybeak asked people on social media in the UK, USA and host country Qatar to get a feel for how this sort of activity plays in different markets.
“Stickybeak’s ability to reach pretty much any consumer segment anywhere in the world and return test results within days and at low cost has been very helpful to us in our mission”
Stickybeak allowed us to quickly and cost-effectively test our brand messaging in six future markets for Zespri. I found the platform intuitive to use, and found the interface an engaging and different way to gather consumer insights."
“Stickybeak gave us the unique ability to reach across the world with tight budgets and timeframes. I’m sure they will make up a core part of our testing toolbox as we look to the future.”
Campaign testing
Rapidly validate creative, messaging and more with your target audience by testing before you launch.
Message testing
Make sure your messaging has relevance and impact before you hit go on your communications material.
Packaging testing
Get genuine input on your new packaging concepts by testing different options with targeted consumers.
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